![]() ![]() Hard bounces occur when the email address of contacts are not valid or are no longer being used. – Hard bounce: A hard bounce is when your email experiences a permanent delivery failure. These reasons can include sending to a full mailbox, the server of the recipient is offline, the email has been deferred, or the email is quite large. – Soft bounce: A soft bounce is when a message receives a temporary failure to deliver that happens for several reasons. ![]() The following are the types of email bounces that have been distinguished by the email marketing industry: You can see different rates behavior per industry - this including bounce rates. In this article, Smart Insights provides a detailed list of email marketing metrics. If it is accepted, then the message is considered as sent.Įmails that are returned to their senders and have not been accepted by the mail servers of the recipients are what we call email bounces. It is the job of the recipient’s mail server to notify the sender’s server whether it will accept the mail or not. To reach the intended inbox, an email needs to successfully pass several phases of checks and confirmation. This same server will decide whether to accept or reject the incoming email. Whether you send your emails through your own SMTP server or via an email service provider, all of your messages are subject to the SMTP configuration of the recipient mail server. ![]() These bounces directly correspond to the domain reputation of the sender. Email bounce occurs when the mail server of a recipient rejects your message for a specific reason. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |